Business Strength Value

Does XYZ fit into our existing channels ?
Does XYZ market to different channels? Ie construction, food service?

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Is there a book online?
Is there CSR?
Will XYZ work with us once a quarter?

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does XYZ fit the MWS income stream model? Ie Coolant needs a warehouse.

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Is the management layered? Does it change often? Is it an owner?

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Does the owner fit with our beliefs and values?
Are we friends?

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do they travel to 'TOLA' territories? Are they remote from TOLA sales?

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Market Attractiveness Value

Is XYZ profitable for distribution?
What is the rep commission rate?

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How unique is XYZ line? How much competition do we see?
How does XYZ differ from their competition?

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Do customers know the name? Do customers trust the products?
Does XYZ have dollars in our territory?

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are they a leader or a follower?
Is their technology old?

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are they a leader or a follower?
Is their technology old?

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does the line have products that are complimentary to our existing line card?

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is the company cash poor? Can they finance growth?